Production management

Morozoffs : The empire that has started with five rubles.

"Balance Intelligent Manufacturing" opens a series of publications on most acclaimed industrialists of the past, those who built giant industrial enterprises before the October revolution. Some of those giants are still functioning in their original locations and buildings. Each of these stories is a unique account of a talented business person, someone who managed to build a fortune for himself and leave it for future generations of the family. We are starting with the most famous Russian merchant family - Morosoffs. Maxim Gorky's essay "Savva Morozoff" characterizing the merchant as a friend and a sponsor must be partially credited for Morozoffs' glory. People in this country however remember them not just because of Gorky. This dynasty has left remarkable footprints in Russian history, economy and culture - down to the fact of introducing Russians to the most popular sport game - soccer.
3 july 2007

Before the revolution, almost all Morozovs lived in Moscow. In the address directories of those years, there are at least 22 Morozov addresses, including widows and singles. In the entire history of the family until 1917, more than 50 families with the surname Morozov were formed. Several noble families became related to the Morozovs: the Krivosheins, Likhachevs, Nenarokovs, Smolyaninovs, Golovnins, Kavelins, von Mecky, Nazarovs, etc. But more importantly, prominent representatives of the Russian business world, major patrons and benefactors: Simonovs and Soldatenkovs and Milovanovs, Khludovs and Sorokoumovsky, Nyrkovs, Krestovnikovs, Zimins, Kuznetsovs, Gorbunovs, Kokorevs, Ryabushinsky, Mamontovs, Krasilshchikovs, Solovievs, Rastorguevs and many others.

However, kinship with rich and noble families was not at all the end in itself of the Morozovs. Having reached the highest position among Russian entrepreneurs in the 20th century, they did not curry favor with those in power and did not replenish their capital through marriages. They had everything.
With the establishment of a railway connection with the outskirts of the empire, the Morozovs opened trading offices, retail and wholesale stores in all major cities of Russia, as well as in Iran, Mongolia and China. An excellent assortment, cheapness and good quality of Morozov fabrics ensured a constant demand for them from a wide variety of segments of the population: expensive velvets and corduroy, cheap elegant chintz were sold out with equal success in Moscow, St. Petersburg, Tashkent, Omsk, Irkutsk, Kharkov, Odessa, Warsaw, Harbin, Tianjin and other cities.

The highest quality of fabrics - moleskin and carouset, tights and kamlot, chintz and sarpinki, as well as many other varieties - created over time such an extensive and constant circle of buyers that even years of crises affected the Morozov enterprises only to a weak extent. Wishing to protect themselves from imported raw materials, enterprising manufacturers took care of creating their own cotton base, buying up land plots in Central Asia, establishing cotton plantations there, and establishing cotton processing.

Five generations of the Morozov family raised their factory and trade business to unprecedented heights, provided earnings for many tens of thousands of working families, justly earned the fame of the largest benefactors and patrons, left behind the best factories in Russia and many different institutions.
There are over 70 Morozov buildings in Moscow. Moreover, two thirds of households (more than 40 buildings) were used for cultural, educational and charitable purposes. The name of the Morozovs sounded in the names of 10 Moscow hospitals, orphanages, almshouses, maternity hospitals, theaters, and public libraries.